Post WWII Japanese Glass Beads

Strands of vintage Japanese beads in shades of pink, white, mint and emerald green, with both round and elongated shapes, are gathered together. A red “Made in Japan” tag and small handwritten labels highlight their origin.
In 1945, as the world celebrated peace, Japan faced an urgent need for economic revival. Under General MacArthur’s guidance, a unique opportunity arose for small artisans in Osaka to redefine their future through creativity and craftsmanship. With a demand for foreign currency, American jewelry makers turned to Japan, igniting a wave of innovation among local glassmakers. Inspired by classic Czechoslovakian designs from the 1920s and 1930s, these artisans began crafting exquisite glass beads that would soon captivate markets overseas. Imagine full-time rice farmers transforming their homes into flamework workshops during the quiet hours of night. With passion and dedication, they produced stunning glass beads and cabochons—each piece a testament to their skill and resilience. Though independent artisans by nature, these talented glassmakers informally united under the name Cherry Brand. Their collective efforts led to an unparalleled quality that defined an era—one that lasted only seven years during America’s occupation, but left an indelible mark on jewelry history.